Merchandise & Identity
WTH, a large online community primarily based in Europe but with members from all over the world and spanning across all sorts of games, approached me to create an updated visual for their identity and create fitting merchandise for their members.
The goal for this redesign is to update the existing identity in a way that it's recognizability remains but create a more modern brand. The main focus is to create something visually appealing to it's target audience and subsequently translate this to merchandising.
Due to the nature of this organization, a feeling of aggression but also a "pack" or comradery must be conveyed.
WTH originally started to grow with a small group of friends who found and played the WW2 shooter Hell Let Loose in the beginning stages of its release into beta. It has since attracted new members and grown from the original handful of people to thousands of discord members and hundreds of WTH clan members from all over the world.
Merchandise, or "merch" for short, refers to any items that a group or organization creates to represent themselves and offer to their supporters. As you have redesigned the clan named WTH, it would be a great idea to create merch that reflects the new design and identity of the clan. This can include clothing such as t-shirts, hoodies, and hats, as well as accessories like keychains or phone cases. By creating merch, the clan can offer a tangible way for their supporters to show their loyalty and support, while also generating revenue for the group.
